2023 Mitsubishi Outlander PHEV | Automotive News Canada

The latest model starts at US$41,190, including shipping, and arrives in late November in the United States. That’s a US$2,850 premium over the outgoing Outlander PHEV. Mitsubishi Canada said Monday that Canadian pricing will be revealed in October.

“Outlander’s our flagship, and this is the flagship of the flagship,” Cason Grover, Mitsubishi Motors North America’s product planning chief, said at a media briefing in Ann Arbor this month.

Much is riding on the three-row crossover as the small Japanese automaker jostles for relevancy in the world’s second-largest auto market. Mitsubishi’s U.S. sales, which peaked at 345,915 two decades ago, hovered at 100,000 last year.

While the auto industry goes all-in on battery-only vehicles, Mitsubishi is doubling down on its plug-in hybrid technology bet.

“We feel PHEV is the right solution for the market today,” Mitsubishi Motors North America CEO Mark Chaffin told sibling publication Automotive News. “We start with PHEV, then lean into our EV heritage to continue on the path.”

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