Roca, 63, has spent her entire career in automotive journalism, most recently as managing editor with the Hill and Knowlton agency overseeing quality control for Ford Communications. Before that, she was managing editor for Winding Road magazine.
This marks a return to Crain Communications for Roca, who had worked at AutoWeek when it was owned by Crain.
Roca earned a bachelor’s degree in English from Wayne State University and a master’s in English from the University of Toledo.