Electric car brand Polestar, Citroen settle logo dispute

A Polestar spokesperson confirmed the agreement to Le Monde

The case dates back to 2017. In a June 2020 ruling, the court, ordered Polestar to pay Citroen 150,000 euros in damages as well as legal fees, and banned the use of the Polestar logo in France for six months. 

The injunction was never formally lifted, and Citroen earlier this year had petitioned a European court to expand across the EU.

As a result of the 2020 ruling, French visitors to Polestar’s website saw only a white page with the message: “Access to the Polestar site is not accessible to the French public due to territorial restrictions on the use of French trademarks no. 016898173 and no. 01689532.”

Polestar was originally a performance subbrand of Volvo, but is now a publicly listed company with a goal of selling 290,000 vehicles – nearly all full-electric – worldwide by 2025, a 10-fold increase over 2021 sales. 

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