Exotic future product: New directions for ultra high end

Meanwhile, new players are gravitating into the exotic orbit, including Lucid Motors. Although Lucid and fellow electric vehicle startup Rivian face challenges in getting their new production plants up to speed, Lucid is already calculating plans to introduce a $250,000 version of its Air sedan, called the Air Sapphire, for a new ultraperformance subbrand.

Electrification is, by itself, resulting in higher-priced vehicles for all automakers. But those brands already at the pinnacle of the luxury price pyramid are continuing to quest for refinement and exclusive driving experiences.

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