To push its new supercharged, off-road F-150 Raptor R, Ford is using a rabid wolf, rattlesnakes, a scorpion, bats and a monster.
Those creatures star in a video for the pickup that is meant to look more like a trailer for a horror movie than a truck ad. The two-minute film, called “Scary Fast,” comes from Wieden+Kennedy New York. The star of the video is the Raptor R, which has a 700-hp, 5.2-liter V-8 engine.
The ad shows a helmet-wearing man driving the pickup through the desert night at high speeds, evading hazards such as the wolf and rattlesnakes, as well as a burning cactus and a monster, which at one point grips the truck’s side mirror.