In terms of price cuts, they range anywhere from $4,750 to $8,500, depending on the trim. Cuts range between five and 11 per cent, again depending on trim.
Ford is knocking $8,500 off the Premium eAWD Standard Range and Premium eAWD Extended Range, now priced at $69,340 and $82,340, respectively, including delivery.
The biggest reduction by percentage comes on the Premium eAWD Standard Range, down $7,000 to $80,090, including delivery.
By dropping the price of the Premium RWD Standard Range to $64,995 — before the $2,090 delivery fee — Ford makes that model eligible for the $5,000 federal Incentives for Zero-Emission Vehicles (iZEV) program.
Ford Canada left the price of the base model Select trim unchanged at $59,050, including delivery. And it too qualifies for the iZEV rebate.
Under the program, zero-emission passenger cars starting at less than $55,000, and higher-cost variants up to $65,000 qualify for the incentives.
At the same time, the automaker said in a statement its parent company, Ford Motor Co., is “significantly increasing production of the Mustang Mach-E this year to help reduce customer wait times.”
Ford Canada said in the statement that it’s “making Mustang Mach-E even more accessible to customers and keeping it competitive in the marketplace.”
Ford’s price cut comes just weeks after Tesla slashed prices across its four-vehicle lineup.