Honda sees ‘one-two punch’ in HR-V crossover, Civic


The simplified HR-V menu of three trims is intended to appeal to younger buyers, with its midrange Sport expected to be the volume seller.

“Sport is the one for the money that really reaches everybody, has great looks, tons of content, tons of features,” Kistemaker said. “I think that one will continue to grow and get those younger buyers and customers.”

Pricing for the HR-V Sport, with front-wheel drive, starts at $26,895, including shipping. Awd costs an extra $1,500.

The Civic Sport has been popular among new buyers as well, accounting for half of total Civic sales between the sedan and hatchback body styles.

“With Civic, immediately, the Sport was a huge hit, having the wheels and the better look in the lines. Civic Sport was just by far the hottest demand, and I’m sure we’ll see a similar pattern with HR-V,” Kistemaker said.

Pricing for the Civic sedan starts at $25,845 including shipping.

The HR-V will also offer two years of complimentary maintenance, a program the Civic will also offer starting with its 2023 model year. The program is attractive to younger buyers “because they don’t have to go in and track down an appointment or try to go somewhere and get an oil change,” he said.



Source link

Leave a Comment

Your email address will not be published.

Shopping Cart