Hyundai Canada picks CDK as digital retailing partner

Hyundai Auto Canada has picked automotive retail software provider CDK Global Inc. to be the brand’s exclusive digital retailing partner and one of its preferred technology partners for dealer management systems (DMS) for its dealer network.

Hyundai has more than 200 rooftops across Canada.

Implementation of CDK software started in November, but the two made the news public Thursday. Financial terms were not disclosed.

CDK provides a suite of software solutions led by CDK Roadster, which gives dealers tools to sell new and used vehicles online. 

The CDK Roadster platform will power Hyundai Click to Buy by “offering a seamless omnichannel buying experience,” CDK said in a statement.

Hyundai Click to Buy allows shoppers to browse available inventory, determine a final price and payment options, apply for credit, value trade-ins, order online and book appointments or test drives all online.

CDK acquired the Palo Alto-based Roadster in mid-2021. 

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