IAC Group uses gown to show off products

The supplier International Automotive Components Group used the Detroit auto show as a chance to highlight its products — not at a booth, but on a gown worn by one of its top executives.

IAC Group said a team of its designers and seamstresses created the bespoke gown for Iwona Niec Villaire, its chief administrative officer, to wear at the show’s black-tie charity preview fundraiser on Friday.

“IAC Group is dedicated to creating sustainable environments that we live, work, and move in,” Villaire said in a statement. “This gown exemplifies how beautiful sustainable products can be.”

The gown and accompanying jewelry showcase three kinds of sustainable materials the IAC Group uses in automotive applications:

1. The fabric is Dinamica, a microfiber material made partially from recycled polyester used in headliners and door bolster coverstock.

2. Flower appliques combine cork coverstock and laser wood coverstock — plant-based renewable resources with lower carbon footprints than synthetic alternatives.

3. Earrings and other jewelry are made from mold-in-color plastic that doesn’t employ paint or film, accented with foil pieces made from discarded polypropylene fishing nets that wash up from the world’s oceans.

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