In the announcement about the new commercial, Russell Wager, VP of marketing at Kia America, made a reference to how NFTs are considered unique assets, hence they are “non-fungible.” “The Soul is as individualistic as the NFTs are, and as a brand, Kia is always innovating to stay on the cutting edge,”
Kia works with the NFT marketplace Sweet, which has become a destination for many brands to buy, sell and trade NFTs.
The Dead Army Skeleton Klub is described in its profile on OpenSea, another NFT marketplace, saying: Each DASK is a metaverse-ready 3D character. DASK holders own 100% of the copyright of the NFTS. · Klub’s members receive access to exclusive drops, merch, experiences, and more.”