May sales slide 8.5% amid ongoing supply challenges


So much for that spring selling season.

DesRosiers Automotive Consultants (DAC) says Canadian auto sales were down an estimated 8.5 per cent in May compared with a year earlier as supply challenges persist.

The consultancy estimates automakers sold 140,725 new light vehicles in the month, in line with sales for the previous two months.

Monthly sales are estimates now that so many automakers have turned to quarterly reporting.

May has historically been the top sales month but supply challenges, linked in part to semiconductor chip shortages, continue to limit a rebound.

By comparison, in May 2019 — the last May before the COVID-19 pandemic began in 2020 — there were more than 202,000 light vehicles sold for the month.

DesRosiers says the seasonally adjusted annual rate of sales for May came in at 1.36 million units.

Andrew King, managing partner of DesRosiers, said worryingly that the rate has continued to fall each month throughout the year from the 1.67 million in January, indicating that the market supply situation appears to be getting worse.

SERIOUS SLUMPS

The vast majority of automakers still reporting sales figures on a monthly basis saw their numbers plummet during May. And things could get worse before they get better.

Honda Canada’s total sales, including luxury brand Acura, were down 30 per cent to 9,342. Hyundai brand’s were off 24 per cent to 9,724 while Kia’s fell 29 per cent to 6,090.

Subaru sales dropped 25 per cent to 4,131

Toyota Canada managed to eke out a total-sales increase, up 0.2 per cent to 23,106. That’s because of luxury brand Lexus increasing its sales by eight per cent to 2,540. Toyota brand sales were down 0.7 per cent to 20,566.

Supply constraints continue to exist, because of the global microchip crisis, logistics bottlenecks and the war in Ukraine, according to DesRosiers and Scotiabank Economics.

Scotiabank on May 31, issued a warning about interest rates in its Global Auto Report.

“Financing costs have gone up in recent months, adding to rising affordability challenges in the U.S. and Canada,” the financial institution said. 

The latest data from J.D. Power shows a sharp rise in new-vehicle transaction price.

April new-vehicle price inflation was 7.5 per cent year over year in Canada, and 13.2 per cent in the United States. May data isn’t yet available. 

Scotiabank says “strong household balance sheets, along with substantial pent-up demand, should provide a buffer for these challenges.”

However, it had a warning.

“With supply-side factors still limiting the recovery, the impact of higher ownership costs on actual sales is likely to be felt when production catches up.”

Automakers also face soaring production costs, which will likely be passed on to consumers, Scotiabank said. 

“The producer price growth for motor vehicle parts has been accelerating in both the U.S. and Canada, reflecting rising raw material prices and energy costs,” Scotiabank said.

The bank now forecasts annual sales of 15.5 million in Canada.

The Canadian Press and Greg Layson of Automotive News Canada contributed to this report.



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