Polestar has opened a pop-up snowroom in Finland.
That’s not a typo.
The electric vehicle maker’s newest retail location is built entirely out of snow — more than 105,000 cubic feet of it, harvested from a nearby ski resort. The cube-shaped building was constructed over just 20 days in Rovaniemi, which lies on the Arctic Circle.
The Polestar Snow Space is open until late February for consumers to book Arctic test drives of the Polestar 2 EV. At that point, Polestar will demolish the structure and return the snow to the ski slopes.