“We want to try to find that balance of they still know it’s a Ram,” Gilles said in an interview. “It drips of Ram; it really has a Ram feel. The minute you see it, you’re like, oh, yeah, that’s a Ram. It’s a Ram of the future, but it’s a Ram.
“What I mean by that is, it has presence, it has stance, it looks aggressive yet isn’t offensive. It’s gorgeous,” said Gilles. “On top of that, we didn’t take away anything. We’ve elevated the truck game in terms of outstanding interiors, comfort, room to stretch your body around, so that’s what we’re doing here.”