“Rams have always been more sporty, more athletic, the more beautiful, honestly, of all the trucks out there,” Gilles told Automotive News. “There are a lot of trucks that tend to be super masculine and almost audacious in a way, so we were able to give that same audacity but without losing the function and attractiveness of the vehicle.”
The concept is housed on the new STLA Frame platform for full-size, body-on-frame EVs. Ram credits the platform for giving designers room to create the concept’s unique proportions.
The automaker said new intelligent safety systems and smaller, more powerful electric motors allowed the design team to shift the cabin forward and lengthen it. The concept’s cabin is four inches longer than today’s production truck, while the bed length remains the same.