DETROIT — It’s been 11 years since Ram offered a midsize pickup, and it appears the brand is considering getting back into the segment.
Before it makes a move, Ram wants dealers to get a look at its vision.
Ram CEO Mike Koval Jr. said he’s considering showing retailers an early concept of a midsize truck in March “to gauge their interest.” It’s not clear at this point if the concept would be a rendering or a physical mock-up.
Ram hasn’t competed in the midsize segment since 2011, when production of the Dakota — formerly a Dodge nameplate — ceased after a 25-year run. The category is dominated by the Toyota Tacoma in the United States and Canada.
Toyota sold 108,648 Tacomas in the United States in the first half of this year, more than double the volume of its nearest competitor, the Chevrolet Colorado. Chevy sold 44,190 Colorados in the same six-month period.
In Canada, Tacoma fist-half sales were up 2.4 per cent to 7,529, more than double Jeep Gladiator sales of 3,300 and Colorado sales of 3,265. Ranger sales in Canada came in at 2,491.