VinFast’s North American EV market challenges

In recent months, VinFast has allowed the public to drive the VF 8 on a closed course and to be driven around on streets, including at CES this month in Las Vegas.

A YouTube video on the Out of Spec Reviews channel, titled “I Drive the VinFast VF 8 for the First Time! And I Really Wish I Didn’t,” took issue with the look of interior trim pieces, body rattles and interior noise. Conversely, reviewers on the channel praised the exterior styling.

“I wonder if VinFast is like, ‘Let’s get the early cars out and we’ll just change and update hardware as they go’ … or if it’s always going to be like this,” Kyle Conner, founder of Out of Spec Studios, said in the video after a brief drive in Las Vegas. “I’d give it a 3 of out 10 [points], which means totally livable, drivable but could never choose it.”

At CES, VinFast announced it would start taking reservations for its VF 6 subcompact and VF 7 compact crossovers in March. The new models are expected to have range of over 200 miles and come in base Eco and higher Plus trims, the automaker said.

“VinFast always strives to bring diverse vehicle options to meet the demands of most customers, while pushing the transition from ICE to all-electric vehicles,” Thuy said in a press release. “VinFast’s VF 6 and VF 7 are models that combine the elements of style, modern technology and outstanding technology in an efficient and fun package.”

While the automaker hurtles forward with its plans for a four-vehicle lineup of EVs for the North American market, DeGraff suggested the brand might need to slow down and focus on creating a positive first impression among consumers.

“VinFast needs to pump the brakes and reevaluate its strategy,” DeGraff said. “Slashing the VF 8’s price would help to an extent, but there is much more work that needs to be done and awareness of the brand to be built beforehand.”

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